There's an assistant in the bottom right corner of sbcgroup.com.mx. It has been available since October 2026. SBC Assistant 1.2It answers technical questions about electronic manufacturing (MSL and baking, tape & reel, ESD, reflow, harnesses), searches for prices in the SBC Store, and submits your quote request. It responds in seconds, at any time, and doesn't ask for any personal information to answer your question.
We designed it for process engineers, line technicians, purchasing professionals, and students. You don't have to be buying anything: if you have a technical question, just ask.
The first version worked, but not perfectly. We reviewed your conversations from the last few months and these were the shortcomings; here's what version 1.2 does:
| Before | Now, in 1.2 |
|---|---|
| He answered from memory: the site's content was beyond his reach. | Explore the services, consumables, and equipment pages at sbcgroup.com.mx |
| I didn't know the prices or what was in the store | Search in SBC Store and it gives you the price including VAT and the link to the product page |
| I asked for your name and email address before helping you. | Solve it first. Only ask for data when someone on the team needs to follow up with you. |
| He didn't always give the address or phone number, even though they were published. | It has locations, phone numbers, and coverage. |
| The request emails didn't always reach the team | Each application enters our inbox with a tracking number and notifies us by email. |
| What I didn't know was lost | If he doesn't know something, he records it; the team responds, and from that moment on, the assistant knows. |
The screenshots are conversations with SBC Assistant 1.2, as he responded.
A real query that came in via chat, and a problem we've encountered several times on the factory floor. The assistant orders the causes by probability using its reference standard (IPC-1601 for the PCB, IPC/JEDEC J-STD-033 for the components, J-STD-020 (for the peak), says what to measure in the oven and how to narrow down the cause with microsection or C-SAM.
And when the person asked for support from someone at SBC, the assistant didn't hesitate: they asked for their name and email or phone number, and passed the case on to the team with the complete conversation for follow-up.
It gives you the data, the condition, and the reference standard., IPC/JEDEC J-STD-033, And it warns you about what is often overlooked: the clock starts ticking from the moment the bag is opened, not from the moment the material arrives.
It compares the two families, tells you how to identify which one your line uses, and quotes the detachment strength it sets. EIA-481 for each carrier width.
Search on SBC Store and it will give you the unit price including VAT and a direct link to the product page. If a product doesn't have a listed price, it will tell you and offer to quote you one.
The addresses of the sites in Querétaro and Guadalajara, the national coverage, the on-site work in Aguascalientes, and the export to the United States.
It asks you for what the team needs to quote, such as the part number, MSL level and how the material arrives, and for tracking only your name and your email or cell phone.
Some questions to get you started. Clicking on them opens the wizard with your question typed in; just submit it.
Conversations are saved to improve the assistant and track requests. Do not share passwords or information you don't want us to see.
Check out our services taping of components, baked and harness assembly, or buy the material at SBC Store. If you prefer to speak with a person, write to us from contact.